MRE3014 DESIGN AESTHETICS CLASS

The value of designers The meaning of designers a person who plans the form, look, or workings of something before its being made or built, typically by drawing it in detail.     2.The role and responsibilities of designers Graphic Designer . Career Overview:  Graphic designers  create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.     3. The criteria and quality of professional designers Always Learning Able to take criticism constantly looking for inspiration out of comfort zone Reflection and reflexion Who are designers?                                                         ...

Week 3 – Lesson 2 Four levels of learning Level 1: Basic knowledge (alphabets, 800 vocabulary, grammar, etc) Level 2: Skills Passive: Reading & listening Active: Speaking & writing Level 3: ESP (English for Specific purposes, e.g. for Arts and Design)  Level 4: Culture  Three methods of assessment Criterion-referenced assessment Norm-referenced assessment Ipsative assessment Norm-referenced assessment Assess performance by comparing one to his or her peers.  Examples: MUET Speaking Test, ranking in a classroom

Lesson on (20/2/2017) Paul Hekkert’s paper on “Design aesthetics: principles of pleasure in design” Issue of learning from diluted knowledge Mnemonics and Prof Tago Akira How to explain to people what you have learnt in this course?         To determine how designers perceive good and bad product design . Good design is essential in new product development, as functional, visually and ergonomically attractive products can be clearly differentiated from the competition. “Without aesthetic, design is either the humdrum repetition of familiar clich é s or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” – Paul Rand

What is aesthetics? From the design-centric perspective, aesthetics is one of the dimensions of design. Aesthetics is a set of principles concerned with the nature and appreciation of beauty (Oxford Dictionary). The branch of philosophy which deals with questions of beauty and artistic taste. What is beauty? A combination of qualities, such as shape, colour, or form , that pleases the aesthetic senses, especially the sight. A combination of qualities that pleases the intellect. Denoting something intended to make someone more attractive.  a beautiful or pleasing thing or person, in particular: A beautiful woman An excellent example of something The pleasing or attractive features of (something) The best aspect or advantage of something Middle English: from Old French beaute, based on Latin bellus 'beautiful, fine Description of beauty Aesthetic object Beauty is the integration of subjective sense, emotion and objective object. ...

March 2011, Tony Buzan visited UPSI   - Tony is a guru in Mind Mapping  - BSM invited him to deliver a talk on creativity in teaching and learning  - His fee was Rm7500 per hour, and he limeted the number of participants to max 200 per                      sesion. Dr. Tan gave a talk about addiction in game playing  - Location : KDU UNIVERSITY COLLEGE - Fee : RM500 What is Creativity  A concept is formed by combining various attributes. A concept will demonstrate various characteristics to delineate it from other concepts. Being innovative means transforming something to become better. Being creative means creating something out of nothing. The capability and knowledge of being creative Formula of being creative (R=PC X PK X (1 + M) (1 + T) ) 2. How to measure Creativity. new, novel, original, different from existing ideal / product practical, ...

Hey . I Just done create this blog for design aesthetics class . Gonna updated more about this class soon . Xoxo . Bye