The usefulness of Design Aesthetics


Lesson on (20/2/2017)



  • Paul Hekkert’s paper on “Design aesthetics: principles of pleasure in design”
  • Issue of learning from diluted knowledge
  • Mnemonics and Prof Tago Akira
  • How to explain to people what you have learnt in this course?
       

  1. To determine how designers perceive good and bad product design.
  2. Good design is essential in new product development, as functional, visually and ergonomically attractive products can be clearly differentiated from the competition.



“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” – Paul Rand

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