MRE3014 DESIGN AESTHETICS CLASS

Alexander Baumgarten (1735) introduced the terms 'aesthetics'. Aesthetics relate to word perceive (perception), feel (emotion), sense  WHAT DOES AESTHETICS STUDY ? Beauty The philosophy and theories of arts The science of aesthetical relationships THE ESSENCE OF BEAUTY Harmony of form (Classicism) The attribute of God (Neo-platonism) Perfection (Rationalism) Happy (Empiricism) The sense revelation of ideas (German Classical Aesthetics) 3 SOURCE OF ARGUMENTS Subjective Objective Metaphysic

The Importance of Visceral Level Emotion in Daily Living How to learn a new language in very short time? Singing  Singapore National Anthem  Di Ma Si Tonari no totoro Watching movies Steven Chow’s movie Wong Zi Wa Talk Show Living in a novel environment Buta huruf belajar English Falling in love

Design Etymology can be described as a plan or drawing to produce the look and function of working of a building , garment or other object before it is made . There is 4 dimension design in design etymology : - Design Aesthetics -Functional -Economical -Socio Political Other than that , we also learn about the decorative pattern . A decorative patttern is a purpose or planning that exist behind an action fact or a subject .

Aesthetic Evaluation Form of an Applied Art in Tanjong Malim Dimension of design Above average / 4 or 5 Average / 3 Below average / 1 or 2 Aesthetics Functional Economical Social-political Type Creativity: Technology Creativity Culture Creativity 1.  What kinds of technological knowledge were used to design this product? 1. What kinds of senses were used to design this product? 2.  How the knowledge was used creatively for inventing the product? 2. How senses were used creatively for making new styles? 3.  How does the creativity lead to the advancement of the product? (refer to nine windows) 3. How does the creativity lead to the satisfaction of senses? Creativity Above average / 4 or 5 Average / 3 Below average / 1 or 2 Aesthetics Practicality / functionality Novelty Quantity *Speed *Optional Emotional Design Above average / 4 or...

The Bauhaus Dessau  the Bauhaus Dessau that the structure of the building. The Buhaus originated in Weimer in 1919 as a new type of design school. In 1924, when further work in Weimer became impossible, the Buhaus offered itself up to other towns. That Dessau, an aspiring industrial city in city in central Germany. The principle of design  unity in variety is a principle that aesthetic value or beauty in art depends on fussion of various elements into an organic whole which produces a single impression. The most sophisticated and acceptable. Corresponding with the design such as colour.   1   1. Maximum effect for minimum means. -            We like to invest a minimal amount of means, e.g. effort, resources, brain capacity, to obtain the highest possible effect in terms of survival, reproduction, learning or exploring. -            A ...

On this day,Dr. Tan continue the chapter of the third principle in aesthetic principles about the preference-for-prototypes theory.According to this theory we prefer the most typical examples of a category, the ones that are often also very familiar and we have been exposed to repeatedly.  Such a preference for familiar things is adaptive since it will lead to safe choices instead of risking the unknown.Next is the attractiveness of novelty.People have always been attracted by new, unfamiliar, and original things, partly to overcome boredom and saturation effects. It has been argued that such a preference for novel instances is also an adaptive trait, especially for children, in that novelty facilitates learning. Other than that,is MAYA principles.It's aim to increase the novelty of a design while preservings its typicality.It tend to prefer products with an optimal combination of both aspects .For example,mobile phones,computers,the popularity of remixes of old songs.The last...